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Chehalis School District Brand Guide

The Chehalis School District Brand

Our Brand Matters!

Our Chehalis School District branding assets help families and community members immediately recognize who we are and what we stand for. A professional, compelling brand helps our district stand out and communicate our unique strengths – academic excellence, a commitment to student achievement and strong community partnerships.

Our district branding also serves as a visual and symbolic thread connecting all staff, students, and schools under one shared identity. When our logo, colors and messaging appear consistently across buildings, communications and events, it reinforced the professionalism and reliability of our organization.

For more questions about our brand asset use, contact Public Information Officer Carrina Stanton at THIS LINK.

 

Using Our Brand Assets

Chehalis School District logos and colors are meant exclusively for use to brand and promote the programs, facilities and business of the Chehalis School District. We’re proud of our brand and we ask that our brand assets be used in a manner that reflects positive school spirit and aligns with the district's mission and strategic priorities.

For Chehalis School District Staff, Coaches and Organizations: Chehalis School District logos and colors may be used by social media accounts that have been registered with the Communications office. To read more about how to register your social media account, click on THIS LINK and choose Communication Office Resources.

For Those Outside the Chehalis School District Organization: Chehalis School District logos and colors should not be used to brand or promote any organization, program, sports team, activity or school not affliated with the Chehalis School District without permission from the Chehalis School District.

In addition please:

  • Do not crop, stretch or otherwise alter the shape of any logos
  • Do not change the colors of any of our logos to non-brand colors
  • Do not alter our logos in any way that significantly changes their meaning
  • Ensure that use of our brand assets follows ADA guidelines for online and mobile app communications. CLICK HERE for more information about creating ADA compatable communications.

 

Questions about use of our brand? Contact Public Information Officer Carrina Stanton at THIS LINK

Our Colors and Logos

  • Logo for Chehalis School District with the tagline 'Preparing Students for the Journey Ahead'.

    Please note that the correct version of this logo contains the words “Preparing Students for the Journey Ahead.” Versions with the tagline “Learners Today, Leaders Tomorrow” should not be used. The version with no tagline below is acceptable.

    The Chehalis School District logo features stylized figures of children and the text 'CHEHALIS SCHOOL DISTRICT'.

     

  • The logo for the 75 by 35 student achievement initiativeA stylized compass rose with a graduation cap and figures in the center.

  • The W.F. West High School Bearcat Logo

    The Bearcat logo below is the current version of the traditional logo. Please do not use versions that contain whiskers off the left hand side of the Bearcat face.

    A stylized, roaring bobcat head in maroon and white.

     

  • A stylized maroon paw print with five claws and a thick gray outline.

  • The logo displays the letters 'WFW' in large, stylized font with a maroon 'F'.

  • A minimalist line drawing depicts a person standing on a road.

  • The logo for Turning Point Academy shows an open book with a graduation cap in blue with the words Turning Point Academy

  • A stylized blue outline of a wolf's head with its mouth open.

    Logo for Chehalis Middle School featuring a blue cougar head and text.

  • Logo for Orin Smith Elementary School featuring a cougar head and mountains.

    A horizontal version of the Orin Smith Elementary logo

    A horizontal version of the Orin Smith Elementary logo in black and white

  • Logo featuring a bobcat head above the text 'BOBCATS JAMES W. LINTOTT'.

    A horizontal version of the James Lintott Elementary logo in crimson color

    A horizontal version of the James Lintott Elementary logo in black and white

  • brand colors for Chehalis School District

  • brand colors for Chehalis Middle School